Radiance White Serum

Halal certified brightening serum OEM with 2% alpha-arbutin. Custom formulation, packaging, and MOQ options for global OEM/ODM skincare brands.


Key selling point: with 2% Alpha-Arbutin, this formula delivers a dual "exfoliation + brightening" benefit — inhibiting tyrosinase activity before melanin forms while gently supporting cell turnover. Few Halal-certified brightening serums on the market combine pigmentation-fading with hydrating/repair benefits in one formula, making it well-suited for mid-to-premium brightening or functional skincare linesrting cell turnover. 

OEM flexibility:

  • Active ingredient concentration adjustable to brand positioning
  • Fragrance-free / low-sensitivity version available
  • Packaging, bottle format, and volume (40ml is current standard spec) — open to custom mold or existing stock options
  • Suitable as a hero SKU or part of a curated product line entering the Halal beauty market

Target market fit: Southeast Asia, Middle East, and other Halal-certification-driven markets; also suitable for general skincare brands targeting dullness and uneven skin tone.


Full Ingredients (INCI):
Water, Butylene Glycol, Glycerin, Alpha-Arbutin, Niacinamide, Hydroxyacetophenone, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Microcitrus Australasica Fruit Extract, Dithiaoctanediol, Gluconic Acid, Achillea Millefolium Extract, Alchemilla Vulgaris Extract, Malva Sylvestris (Mallow) Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Primula Veris Extract, Veronica Officinalis Leaf Extract, Centella Asiatica Leaf Extract, Morus Alba Root Extract, Sodium Hyaluronate, Sodium Benzoate, Citric Acid, Sutilains, Potassium Sorbate, Rosa Damascena Flower Extract, Beta-Carotene

Formulation Highlights (for brand marketing / regulatory documentation reference):

  • Key active: 2% Alpha-Arbutin (brightening mechanism: tyrosinase inhibition)
  • Botanical complex: multiple soothing plant extracts, positionable as a "natural complex" claim for brand storytelling
  • Hydration system: Sodium Hyaluronate as primary humectant, supporting a "hydrating + brightening" dual-benefit narrative

Suitable skin types: All skin types; especially effective for dullness, uneven tone, and hyperpigmentation — usable as target-audience reference for brand positioning.


Suggested End-User Directions: Apply an appropriate amount to the face after cleansing, morning and evening, following with lotion or other skincare steps. Sunscreen recommended for daytime use.

Storage Spec: Store in a cool, dry place away from direct sunlight and moisture. Shelf life: 3 years; use within 6 months after opening.

Compliance & Certification:

  • Halal Certified
  • For external use only; not for oral consumption
  • Sensitivity note: contains natural plant extracts — patch testing recommended before first use
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